PR Campaign Case Sharing: Hong Kong Green Week and Greentech Summit 2024

Updated: Aug 5

As stated in the Budget 2024, ‘being an international financial centre, Hong Kong is also rising as an international green finance centre’. Green economy, as one of the key development goals for the nation and the world's future, has garnered significant interest from foreign investors in recent years. It also plays a significant role in facilitating the country and the world's progression towards a low-carbon transition. While 2 days before the Budget 2024 was announced, the inaugural “Hong Kong Green Week” commenced on 26th February, kicked off with the “Hong Kong GreenTech Summit 2024” jointly organized by Green Development Institute, Hong Kong Science and Technology Parks Corporation, and Greater Bay Area Green Finance Alliance.

(From Left) Mr. Hui Ching Yu, Christopher, Secretary for Financial Services & the Treasury; Dr. Sunny Chai, Chairman of Hong Kong Science and Technology Parks Corporation (HKSTP); Dr. Ma Jun, Chairman of Green Development Institute; Mr. Paul Chan, the Financial Secretary of HKSAR; Prof. Sun Dong, Secretary for Innovation, Technology and Industry of HKSAR; Mr. Xu Weigang, the Director-General of the Economic Affairs Department of the LOCPG in the HKSAR; Mr. Tse Chin Wan, Sectretary for Env & Ecology.

Convened top government officials, business leaders, academics and venture capitalists from local, Mainland China and abroad, this highly anticipated summit served as a platform to allow valuable recommendations to emerge, foster consensus and outline a roadmap for advancing green technology.

Banners and posters of the “Hong Kong Green Week” located at the Central Elevated Walkway

The event also featured an exhibition showcasing 50 GreenTech companies from Hong Kong, Mainland China and overseas covering crucial green technology categories, including renewable energy, green transportation, circular economy, green building, low carbon materials, carbon capture, green agriculture, digitalization and autonomy, and more. This exhibition facilitated industry exchange and introduction of cutting-edge technologies, stimulating business collaborations. The forum and exhibition have attracted over a thousand registrations, creating a lively and bustling atmosphere at the venue.

Mr. Paul Chan, the Financial Secretary of The Government of the Hong Kong Special Administrative Region, delivered an opening speech for “Hong Kong Green Week”.

Dr. Ma Jun making the welcome speech for “Hong Kong GreenTech Summit 2024”

Dr. Ma Jun, Chairman of Green Development Institute, Honorary Chairman of Greater Bay Area Green Finance Alliance, and Chairman & President of Hong Kong Green Finance Association, said in his welcome speech for “Hong Kong GreenTech Summit 2024”, “Green technology harbors tremendous potential for growth and international collaboration, as combating climate change constitutes a global undertaking. Hong Kong can play a crucial role as an open economy by cultivating green equity investments, like private equity and venture capital, to support green and low-carbon technology enterprises to take root in Hong Kong, Mainland China and other Asian regions. Hong Kong can further pioneer demonstration projects in green construction, low-carbon transportation and circular economy, while constructing a robust ecosystem to attract GreenTech enterprises from Mainland China and abroad through promoting incubation and acceleration policies, concessional finance and innovative use cases.”

"Green technology harbors tremendous potential for growth and international collaboration, as combating climate change constitutes a global undertaking. Hong Kong can play a crucial role as an open economy by cultivating green equity investments."

Official PR for the Summit

The Summit drew unprecedent attention to Hong Kong’s thriving green ecosystem and underscored its potential. To amplify the desired media messages, meticulous PR support ensured continuous media visibility before, during and after the event. Our efforts include arranging preemptive interviews, facilitate on-site media reception and media stand-ups, and coordinating several in-depth interviews. This resulted in a record-breaking 200+ media coverage and reposts across prominent Hong Kong, Mainland China, and International media outlets.