Team Prologue is delighted to organise a seminar titled “SME LaunchPad”for the Hong Kong Association of Interactive Marketing (AIM). The seminar aims to discuss how to seize the opportunities of digitalisation and share digitalisation strategies.
Event highlights
"Go Digital" is an essential path for small and medium-sized enterprises (SMEs). Facing ever-changing market landscape and challenges, SMEs need to utilize their limited resources to maximize efficiency. To support SMEs in addressing various challenges and exploring ways to seize digital opportunities, AIM held the "SME LaunchPad" seminar on July 5th.
Ir. Tony Wong, JP, Government Chief Information Officer, graced the event as the Guest of Honor, along with experts from local and international enterprises to share digitalization strategies with more than 100 participants.
(From the left) Ms. Melissa Lau, Head of Business Product Marketing, Greater China Region, Meta; Ms. Emy Chan, AI Copilot Global Black Belt, Microsoft; Dr. Bernie Wong, Vice Chairman of KAIM; Mr. Francis Fong, Chairman of AIM; Ir. Tony Wong, JP, Government Chief Information Officer; Mr. Francis Leung, from Trade and Industry Department; Ms. Renee Lee, Head of Product Marketing, SHOPLINE Hong Kong; Ms. Vanice Chan, Section Head, SME support, HKTDC; Ms. Shirley Pi, Assistant General Manager, CTgoodjobs; Mr. Daniel Shek, GenAI Specialist, Amazon Web Services.
The event was divided into three main themes: "The Vision," "The Vitality," and "The Virality." These three V's respectively addressed:
The Vision - Government support schemes and digital transformation strategies.
The Vitality - How to enhance operational efficiency through innovative digital solutions, support, and talent management.
The Virality - Focusing on social media promotion strategies and tips for market expansion.
Mr. Francis Fong, Chairman of AIM, noted that SMEs encounter pain points and difficulties at different stages of their business development. Therefore, the seminr aims at assembling various experts to provide SMEs with a "secret manual" to serve as businesses' launchpad.
Opening speech by Mr. Francis Fong, Founding and Honorary Chairman, HKAIM
Ir. Tony Wong, JP, Government Chief Information Officer, mentioned in his opening speech,
We are grateful to AIM for organising various events that encourage SMEs to enhance their technological capabilities, assisting SMEs in implementing digital transformation, and promoting interaction between innovative technology and the marketing industry. AIM's events serve as a platform for knowledge exchange and networking.
Ir. Tony Wong, JP, Government Chief Information Officer, delivered the opening speech
Mr. Francis Leung, Principal Trade Officer of the Loan Guarantee Schemes, Industries Liaison and SME Services Branch, Trade and Industry Department, introduced the various schemes implemented by the Trade and Industry Department to support SMEs.
Mr. Francis Leung, Principal Trade Officer of the Loan Guarantee Schemes, Industries Liaison and SME Services Branch, Trade and Industry Department
Mr. Daniel Shek, GenAI Specialist, Amazon Web Services shared the most productive AI application solutions and examples for SMEs in 2024.
Mr. Daniel Shek, GenAI Specialist, Amazon Web Services
Ms. Renee Lee, Head of Product Marketing, SHOPLINE Hong Kong, shared how SHOPLINE helps clients drive business growth by leveraging generative AI and emerging e-commerce trends.
Ms. Renee Lee, Head of Product Marketing, SHOPLINE Hong Kong
Ms. Vanice Chan, Section Head, SME support, HKTDC, introduced the various services provided by the HKTDC for SMEs.
Ms. Vanice Chan, Section Head, SME support, HKTDC
Ms. Shirley Pi, Assistant General Manager, CTgoodjobs, shared innovative solutions for attracting talent to SMEs.
Ms. Shirley Pi, Assistant General Manager, CTgoodjobs
Ms. Melissa Lau, Head of Business Product Marketing, Greater China Region, Meta, shared Meta’s business AI applications and emerging trends.
Ms. Melissa Lau, Head of Business Product Marketing, Greater China Region, Meta
Ms. Emy Chan, AI Copilot Global Black Belt, Microsoft, shared how Copilot can help with business and operation.
Ms. Emy Chan, AI Copilot Global Black Belt, Microsoft
There were two panel discussion sessions at the seminar, where guests shared further on strategies to improve operational efficiency using AI, social media marketing strategies, and tips on making good use of AI.
(From the left) Mr. Francis Fong, Chairman of AIM; Ms. Shirley Pi, Assistant General Manager, CTgoodjobs; Ms. Renee Lee, Head of Product Marketing, SHOPLINE Hong Kong; Ms. Vanice Chan, Section Head, SME support, HKTDC; Mr. Daniel Shek, GenAI Specialist, Amazon Web Services.
(From the left) Dr. Bernie Wong, Vice Chairman of AIM; Mr. Francis Fong, Founding and Honorary Chairman, HKAIM; Ms. Melissa Lau, Head of Business Product Marketing, Greater China Region, Meta; Ms. Emy Chan, AI Copilot Global Black Belt, Microsoft.
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