The conference “The Ultimate Guide to Generative AI for Marketing” was successfully held in June 2023! Team Prologue was honored to organize this event for the Hong Kong Association of Interactive Marketing (AIM), bringing together leaders in the industry to discuss cutting-edge AI technology. At the same time, participants from marketing and advertisement industry, were interacting with the sponsor organizations at their exhibition booths.
(From left to right)
Mr. Michael Yung, Strategic Advisor, Google Cloud; Mr. Alan Chan, General Manager of Hong Kong and Taiwan of Adobe; Ir. Tony Wong, JP, Government Chief Information Officer; Mr. Francis Fong, Chairman of AIM; Ms. Apple Chu, Senior Business Development Director of Appier; Mr. Harris Chan, Director of Central Marketing Organization of Microsoft Hong Kong.
The rapid advancement of generative AI has brought revolutionary impacts to the marketing and advertising industry, becoming an indispensable part that will continue to proliferate in the future. Therefore, professionals in the marketing and advertising industry must keep pace with its development, seize the new opportunities presented by AI, and maintain a competitive edge. The conference titled “The Ultimate Guide to Generative AI for Marketing” was honored to have Ir. Tony Wong, JP, Government Chief Information Officer, as the guest of honor. Additionally, four distinguished guest speakers were invited: Mr. Alan Chan, General Manager of Hong Kong and Taiwan of Adobe, Mr. Harris Chan, Director of Central Marketing Organization of Microsoft Hong Kong, Mr. Michael Yung, Strategic Advisor of Google Cloud, and Ms. Apple Chu, Senior Business Development Director of Appier. They shared the latest technologies, insights, and experiences, enabling participants to understand the cutting-edge development of generative AI.
Guest speakers discussed how to seize the new opportunities of generative AI in marketing, in the panel discussion session.
Mr. Francis Fong, Chairman of AIM, stated that “I am also a user of generative AI products, and get impressed by the tremendous convenience brought by technological development; for instances, generating high-quality images, translations, proofreading, editing, typesetting, and other document processing tasks. Work efficiency and accuracy are significantly enhanced. For businesses and organizations, generative AI products can truly derive commercial value with unlimited potential. Proficiently utilizing, or even mastering generative AI tools, will further expand a company's competitive advantage."
Speech by Mr. Francis Fong, Chairman of the Hong Kong Association of Interactive Marketing
Event Scene
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