Team Prologue is delighted to organize a seminar titled "Embracing the Digital Transformation Era with CDO 3.0" for the Hong Kong Association of Interactive Marketing (AIM). This seminar aims to provide digital decision makers in enterprises and other digital marketing professionals with insights into the latest trends and practical case studies.
Activity Scene
In recent years, the business model of enterprises has been evolving from "Go Digital" to "Web 3.0". Digital transformation has continuously redefined the business model, from the early social media marketing to digitization, and now to Digital Transformation 3.0. Many well-known enterprises have also set up digital transformation executives and Chief Digital Officers (CDOs) to spearhead the digital transformation across various departments. In addition, the HKSAR Government will set up a Digital Policy Office in 2024/25, which will formulate a new digital policy framework to coordinate more digital services by various departments. In line with this trend, this conference delves into how enterprises can more effectively seize the opportunities arising from the digital transformation to facilitate business development and innovation and achieve the goal of sustainable development in the future.
This event was honored to have Mr. Kingsley Wong, Deputy Government Chief Information Officer, as the guest of honor, as well as CDOs and digital transformation experts from different major local organizations to share their transformation strategies with over 100 participants.
(From left to right) Mr. Alex Chan, General Manager of the Digital Transformation Division of the HKPC; Mr. Michael Yung, Strategic Advisor of Google Cloud; Dr. Crystal Fok, Head of STP Platform, HKSTP; Mr. Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong; Mr. Kingsley Wong, Deputy Government Chief Information Officer; Mr. Francis Fong, Chairman of AIM; Mr. Herman Cheng, Chief Digital Officer of Sun Hung Kai Properties; Mr. Aldric Chau, General Manager Digital of Cathay Pacific Airways.
Mr. Francis Fong, Chairman of AIM, pointed out that "digital transformation" has now advanced to the 3.0 stage. This transformation no longer solely focuses on social media marketing strategies but is moving towards comprehensive digital operations and automated sales models. He emphasized that in this fast-moving era, companies must continuously undergo digital updates to adapt to the arrival of the "digital explosion era."
Opening Speech by Mr. Francis Fong, Chairman of the Hong Kong Association of Interactive Marketing (AIM)
Mr. Kingsley Wong, the Deputy Government Chief Information Officer of Hong Kong, mentioned in his keynote speech.
"Innovative Technology and Smart City Development in Hong Kong" that the government will progressively implement a series of initiatives to accelerate the digitization of government services and the development of smart cities. These initiatives will focus on strengthening digital infrastructure, promoting open data, data share, and facilitating cross-border data flows to provide more user-friendly services for the public and businesses. Additionally, he highlighted that the Office of the Government Chief Information Officer will closely collaborate with the Efficiency Office to establish a new "Digital Policy Office", which would focus on data and IT policy formulation.
Mr. Kingsley Wong, Deputy Government Chief Information Officer of Hong Kong, delivered a keynote speech of " Innovative Technology and Smart City Development in Hong Kong”
Mr. Nick Chiu, Deputy General Manager of SHOPLINE in Hong Kong, discussed the use of artificial intelligence (AI) technology to enhance operational efficiency in the retail industry and elaborated on the diverse AI tools provided by the platform. Nick emphasized that while traditional retailers have historically focused on physical offline operations, the pandemic crisis has revealed the drastic impact unforeseen events can have on physical businesses. Online merchants, on the other hand, can leverage digital channels such as e-commerce platforms and social media to achieve steady growth in the Hong Kong e-commerce market even in the face of pandemic disruptions. This trend highlights that the development of e-commerce is an irreversible trend.
A keynote speech delivered by Mr. Mr. Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong
During the panel discussion, experts from various fields shared their insights, industry knowledge, and forward-looking perspectives on the future trends of digital transformation. They discussed how to effectively achieve results in the journey of digital transformation and provided profound viewpoints and practical strategic advice to the participants. These recommendations aim to help businesses not only sustain growth in the digital wave but also continuously innovate and adapt quickly to the changes of the digital era.
(From left to right) Mr. Francis Fong, Chairman of AIM; Mr. Michael Yung, Strategic Advisor of Google Cloud; Mr. Aldric Chau, General Manager Digital of Cathay Pacific Airways; Mr. Herman Cheng, Chief Digital Officer of Sun Hung Kai Properties; Mr. Alex Chan, General Manager of the Digital Transformation Division of the HKPC; Dr. Crystal Fok, Head of STP Platform, HKSTP; Mr. Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong
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